NR’s Chief Marketing Officer is interviewed by FlowerHire.
This week in Mass Talent – I had the opportunity to speak with Ashley Esper, CMO at Nature’s Remedy in Massachusetts. Nature’s Remedy is a vertically integrated single state operator in the Massachusetts Cannabis industry. Founded in 2015 – they currently have two dispensaries operational in Millbury and Tyngsborough. They have manufacturing and Cultivation in Lakeville, MA where they have an ever-changing menu of about 40-50 strains in production. On top of cultivating great cannabis – they produce edibles, tinctures, concentrates and are the exclusive producer and distributor of Airopro vape cartridges.
Ashley Esper joined Nature’s Remedy as one of the original employees prior to them having any dispensaries or operational assets and is now the CMO of a company that has just under 200 employees. Before cannabis, Ashley was working in public accounting with Ernst & Young doing work involving taxes and she just felt unfulfilled. After some research around alternative medicine to help cope with her Crohn’s disease, joining the cannabis industry seemed like a no-brainer – so she took action and reached out to the founder of Nature’s Remedy, a cannabis operator close to home. Since joining, Ashley has had the pleasure of wearing a variety of hats and taking on tasks and jobs that she never could have imagined doing – from license applications and store design/layouts to product branding and brand copy. Ashley is a perfect example of the tremendous growth one can see if they join the cannabis industry for the right reasons, work hard, and open themselves to the idea of wearing multiple hats. Continue Reading